Hiring a web designer is a big investment for a small business and can be overwhelming. You want a website that looks good, represents your brand, and helps you build your business. But here's the thing: a pretty website isn't enough. Your website needs to do a job. It should help people understand what you offer, find what they're looking for, and take the next step. And getting that right starts long before anyone picks a font or chooses a color palette. So how do you know